Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your marketing strategy. It’s called “the rule of reciprocity.” The rule of reciprocity is why fitness gurus spend […]

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment. Focus