March 22, 2023 - Graphic Village

Scanning the Shelves: When a fraction of a second means everything.

Blog, Thought Leadership / Mark Weinstein

Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements. Eye tracking measures three things: The amount of time, in seconds, spent on average by participants fixating on each item. The time, in […]

Scanning the Shelves: When a fraction of a second means everything. Read More »

Getting Comfortable With Print

Print brings emotional engagement to an impersonal, digital world. From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of