In the dynamic world of marketing, capturing attention is a constant battle. Whether on billboards, websites, social media, or product packaging, images play a pivotal role in shaping brand perception and driving consumer engagement. But not all images are created equal. Let’s look at six different types of marketing images and when to use them. […]
A Picture is Worth a Thousand Words Read More »
Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products. Whether it’s excellence and determination or the warm feeling of bonding with friends and family, each brand has a strong
Got Brand Identity? You Can! (Here’s How) Read More »
In the ever-evolving landscape of digital communication, the recent shifts in social media engagement present challenges for marketers. As users seek more personal connections and express fatigue with constant selling on social platforms, marketers need to adapt their strategies. An alternative avenue that’s gaining renewed attention is print marketing, offering unique advantages in a world
The Print Advantage: Seizing Marketing Opportunities Amid Digital Noise Read More »
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