February 2024 - Graphic Village

Embracing Print: Navigating Marketing Challenges in an Era of Social Media Decline

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving landscape of digital communication, the era of social media dominance is facing a decline. User fatigue, privacy concerns, and changing behaviors have led major platforms like X (formerly Twitter) and Facebook to grapple with challenges, as discussed in recent articles from Data Driven Investor and The Atlantic. In light of these shifts, […]

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When Does Print Marketing Beat Digital?

Blog, Thought Leadership / Mark Weinstein

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print. The reasons have to do with the way our brains are wired.

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Branded Excellence: 8 Transformative Benefits of Merchandise, Apparel, and Gifting in Marketing

Blog, Newsletter / Mark Weinstein

In the dynamic realm of modern business, where innovation and creativity drive success, the integration of branded merchandise and/or apparel, corporate gifting, and personalized connections has become a cornerstone of strategic marketing. This article delves into the multifaceted impact of these elements, emphasizing their capacity to amplify brand visibility, create lasting impressions, foster customer and

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