In 2025, custom, digitally produced environmental graphics are making waves in the world of interior design. Once reserved for commercial spaces like offices, restaurants, retail stores, and hotels, these versatile graphics are now making their way into residential spaces, offering a dynamic, customizable alternative to traditional wall treatments. From murals to wallpaper, these designs are transforming environments and providing a canvas for creativity in every corner of a space.
Murals and Custom Wallcoverings: A New Era in Design
The popularity of murals and custom wallcoverings has skyrocketed, particularly in high-end design, where unique, personalized elements are highly sought after. As interior designers continue to explore fresh, exciting ways to make a statement, digitally printed environmental graphics are becoming the go-to solution. Designers can now create bespoke murals and wall treatments that add character and reflect the personality of a space. As Caroline Lizarraga, a Bay Area decorative artist, notes, the demand for one-of-a-kind designs has surged, especially as clients crave more personalized touches in a world increasingly dominated by automation and artificial intelligence (Vogue).
Digital Printing: A Game Changer for Designers
The ability to customize designs has made digital wallcoverings a popular choice for restaurants, retail stores, hotels, and even homes. For instance, in the restaurant industry, graphics producers are increasingly utilizing wallcoverings to enhance the dining experience. From large-scale murals to smaller, changeable fixtures, digital printing allows for flexibility in design, making it easier to refresh a space with minimal effort and cost (Bamford). This trend is especially evident in fine dining spaces where understated elegance can be amplified with custom-designed environmental graphics that add depth and mood without overwhelming the surroundings.
Retail spaces are also seeing a surge in custom digital graphics. Murals, window graphics, and floor graphics are used to create immersive shopping experiences that align with a brand’s aesthetic. As Jason Bamford of Cowan Graphics notes, these graphics are often the first touchpoint a customer has with a brand, setting the tone for their entire shopping experience. Designers are able to craft a visual narrative that transports customers into a new environment, encouraging them to engage with the space in a meaningful way.
Residential Spaces: Bringing Personal Expression to the Forefront
One of the most exciting developments in the world of digitally printed environmental graphics is their growing popularity in residential spaces. Homeowners are no longer restricted to traditional wallpaper or paint; instead, they are embracing custom murals, graphic wallpapers, and unique art installations to create spaces that reflect their personal style and experiences. This shift has been fueled by a desire for more customized, authentic living environments, as homeowners look for ways to infuse their homes with individuality (Lizarraga).
As Caroline Lizarraga points out, with increased exposure to stunning global spaces, consumers are becoming more discerning about their design choices. Digital printing offers an accessible way to bring these bold, personalized designs into the home, allowing for a level of creativity and customization that traditional design methods simply can’t match. Whether it’s a mural that evokes a sense of place or a statement wall that reflects the homeowner’s passions, digitally printed environmental graphics have become a popular tool for personal expression in the home.
The Future of Interior Design
The rise of custom, digitally produced environmental graphics is a clear sign of the evolving landscape of interior design in 2025. From commercial spaces like offices, restaurants, retail, and hotels to residential homes, these graphics offer limitless possibilities for creating bespoke, immersive environments. With the flexibility, affordability, and creativity that digital printing allows, it’s no surprise that more and more interior designers are turning to this technology to bring their visions to life.
In this exciting new era of design, the future of interiors is anything but ordinary.
Ready to transform your space with custom, digitally printed environmental graphics? Whether you’re designing a restaurant, retail store, hotel, or even your own home, the possibilities are endless. Contact Graphic Village today to explore how our cutting-edge printing solutions can elevate your space!
Sources:
Mulvey, Kelsey. “Are Murals the New Wallpaper?” Vogue, 14 Jan. 2025.
Dettoni, Kristen. “2025 Predictions for Wide-Format and Interior Design.” Wide-Format Impressions, 23 Jan. 2025.
Dettoni, Kristen, Dan Marx, and Allee Bruce. “Digital Printing and the World of Interior Design.” Special report, Wide-format Impressions, 2025.
Bamford, Jason. “How Custom Environmental Graphics Are Shaping Retail Spaces.” Design Trends Journal, vol. 34, no. 2, 2024, pp. 45-58.
Lizarraga, Caroline. “The Rise of Personalized Murals in Interior Design.” Decorative Arts Quarterly, vol. 22, no. 4, 2024, pp. 30-42.
Vogue. “2024 Interior Design Trends: Murals, Ceilings, and Statement Walls.” Vogue, 15 Dec. 2024,
