Blog Archives - Graphic Village

From Pixels to Print: Why Young Designers Should Think Beyond the Computer Screen

Blog, Thought Leadership / Mark Weinstein

During a recent conversation with a local design and branding colleague, a key point emerged: young designers often fail to fully grasp the immense value that print applications can bring. While they excel at creating beautiful PDFs or sleek digital concepts, many overlook how the physicality of print—especially with substrates and finishing techniques like folds, […]

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Celebrating Growth: Graphic Village Ranks 118 on the “2024 Printing Impressions 300”

Blog, News / Mark Weinstein

We are proud to share that Graphic Village has climbed to #118 on the prestigious 2024 Printing Impressions 300 list, an achievement that underscores our steady growth and commitment to excellence in the commercial printing industry. This marks a significant leap from #133 in 2023 and an even more remarkable rise from #166 in 2022.

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Does Your Data Answer the Right Questions?

Blog, Thought Leadership / Mark Weinstein

Whether through direct mail or email, in-store signage, or highway billboards, the most effective marketing is tailored to your target audience. Recently, HubSpot compiled a list of questions to help you target your messaging with laser focus. Let’s look at seven of them. Am I targeting the right audience? Target audiences can shift and change.

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Revitalize Capital Acquires LPK, Expanding Its Brand and Design Portfolio

Acquisitions, Blog, News / Mark Weinstein

In a significant move within the Greater Cincinnati business community, Revitalize Capital, the Blue Ash-based private equity firm and parent company of Graphic Village, has acquired LPK, a renowned local design firm that grew into a global branding powerhouse. The acquisition, finalized on December 31, 2024, marks Revitalize’s 21st acquisition and its first since the

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2025’s Best U.S. Creative Escapes: Where Inspiration Meets Exploration

Blog, Thought Leadership / Mark Weinstein

Creativity is a universal hunger—a yearning to transform the ordinary into the extraordinary. For Creatives—designers, artists, architects, writers, chefs, and musicians—this hunger fuels their work, often sparked by travel. Travel is more than just an escape from the daily grind; it’s a journey into the vast expanse of creativity. It teaches us to see the

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Mastering Print Perfection: Your Essential Checklist

Blog, Thought Leadership / Mark Weinstein

In the world of print, experience is invaluable—but even the most seasoned professionals can stumble when details are overlooked. Whether you’re new to printing or a veteran, having a well-prepared checklist is the key to saving time, cutting costs, and avoiding unnecessary stress. Before sending your files to press, ensure everything is in order with

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The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging

Blog, Thought Leadership / Mark Weinstein

While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as

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How Positive Messaging Can Elevate Your Brand

Blog / Mark Weinstein

In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness, compassion, and optimism resonate with today’s consumers. Here are five strategies to infuse positivity into your print and digital designs. Incorporate Uplifting Visuals: Select images that convey strength, security, and success. These visuals create a sense of well-being

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AI and Print Content: A Winning Combination

Blog, Thought Leadership / Mark Weinstein

In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AI’s potential in digital channels—email, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth,

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Why Some Major Retailers are Bringing Back Printed Catalogs

Blog, Thought Leadership / Mark Weinstein

In today’s increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBC’s TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an “old-school” marketing strategy: printed catalogs. The shift is part of a larger trend

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