In marketing, being “top of mind” means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says “coffee,” what comes to mind? Starbucks? When someone says “soda,” is it Coca-Cola or Pepsi? When they say “electronics,” is it Apple? […]
Unleashing the Power of Top-of-Mind Awareness Read More »
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the
10 Items for Your Pre-Design Packaging Production Checklist Read More »
Printed materials play a crucial role in a comprehensive marketing strategy by complementing and enhancing digital efforts. While digital marketing offers reach and interactivity, print materials provide a tangible and memorable experience for customers. Here are five insights into the role of print in marketing strategy, ways to integrate personalized print campaigns, and examples of a few successful
GV Pulse: The Print Factor – Enhancing Your Marketing Strategy with Tangible Impact Read More »
In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you
The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak Read More »
In today’s rapidly evolving landscape, artificial intelligence (AI) has emerged as the latest trending, hot topic that is capturing the imagination of professionals across diverse industries. As we embark on this month’s newsletter, we delve into the powerful convergence of AI and the timeless medium of print. It’s essential to recognize that AI’s transformative influence
GV Pulse: 5 Ways to Supercharge the Power of Print Marketing with AI Read More »
When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical “printing tips,” you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a
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Graphic Village was recognized as an Honoree (winner) in the small cap business category at the 23rd Annual ACG Cincinnati “Deal Maker Awards,” a distinction that fills our team with immense gratitude. The ceremony, held on June 7th at Cincinnati Music Hall, showcased the thriving Cincinnati business landscape, and served as a testament to the
Graphic Village Honored at 23rd Annual ACG Cincinnati “Deal Maker Awards” Read More »
We all have defining moments in our lives that shape our ambitions and drive us to prove ourselves. For Pat McMullen, CEO of Graphic Village, that moment came during his high school graduation ceremony. In an “Above the Fold” podcast interview with Andy Brownfield, the managing editor of the Cincinnati Business Courier, McMullen shared his
GV’s CEO on the CBC’s “Above the Fold” – An Inspired Journey of Perseverance and Success Read More »
We are excited to announce that Graphic Village (GV) has made a strategic investment in a new high-volume, fully-variable, high-speed press. GV recently purchased a SCREEN Americas Truepress Jet520HD+ series press, which was installed in late March 2023 and was online and running by the end of April 2023. With our strategic decision to add
Graphic Village Strengthens Competitive Edge with New Cutting-Edge, High-Speed Press Read More »
ZIONSVILLE, Ind. (April 26, 2023) – Rahal Letterman Lanigan Racing (RLL) announced today that Graphic Village, a leading Midwest print marketing solutions provider, with facilities in Cincinnati, Chicago, Louisville and Indiana, has joined the team as the Official Print Marketing Solutions company in a multi-year agreement. “We are thrilled to partner with the Rahal Letterman Lanigan
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