When it comes to signage, it is all pretty much the same, right? Not at all. Signs and environmental graphics do more than just provide information. From retail storefronts to corporate environments, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more. Let’s explore the different types of printed signage and how […]
Signage Solutions: So Many Choices! Read More »
In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons
GV Pulse: The Role of ‘Tactile Experiences’ in Building Stronger Brands Read More »
Having consistent cross-channel branding is crucial for creating a strong and memorable company image. It helps your company stay top-of-mind with your target audience, establishes trust, and builds credibility. But how do you ensure brand consistency when channels like direct mail, email, and wide-format graphics have such different production requirements? Here are a few ideas:
Production Strategies for Effective Cross-Channel Branding Read More »
On March 2, 2023, Graphic Village proudly received fifteen 2023 Print Excellence Awards from Graphic Media Alliance (GMA) during the 2023 Southern Region Print Week reception. Adding to this impressive recognition, on September 14, 2023, Graphic Village secured three more coveted 2023 awards at the GMA Millcraft Grand Ceremony in Columbus. These prestigious accolades include
Graphic Village Celebrates Three Additional 2023 Print Excellence Awards Read More »
In an ever-evolving business landscape, strategies that foster strong relationships, enhance brand image, and ensure client and employee loyalty are of paramount importance. One such strategy that has gained significant momentum in recent years is corporate gifting. This practice has transformed from a mere customary gesture to an indispensable tool in the arsenal of modern
GV Pulse: Cultivating Success Through Thoughtful Corporate Gifting Read More »
In marketing, being “top of mind” means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says “coffee,” what comes to mind? Starbucks? When someone says “soda,” is it Coca-Cola or Pepsi? When they say “electronics,” is it Apple?
Unleashing the Power of Top-of-Mind Awareness Read More »
Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook. Target audience: Who is the target market for your product? Your packaging has the
10 Items for Your Pre-Design Packaging Production Checklist Read More »
Printed materials play a crucial role in a comprehensive marketing strategy by complementing and enhancing digital efforts. While digital marketing offers reach and interactivity, print materials provide a tangible and memorable experience for customers. Here are five insights into the role of print in marketing strategy, ways to integrate personalized print campaigns, and examples of a few successful
GV Pulse: The Print Factor – Enhancing Your Marketing Strategy with Tangible Impact Read More »
In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a company’s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you
The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak Read More »
In today’s rapidly evolving landscape, artificial intelligence (AI) has emerged as the latest trending, hot topic that is capturing the imagination of professionals across diverse industries. As we embark on this month’s newsletter, we delve into the powerful convergence of AI and the timeless medium of print. It’s essential to recognize that AI’s transformative influence
GV Pulse: 5 Ways to Supercharge the Power of Print Marketing with AI Read More »
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