Blog Archives - Page 7 of 9

A Closer Look at Top-Rated Branded Promotional Products

Whether it’s a branded hat, calendar or mug, most consumers own at least one promotional product. But promotional products are more than just “feel good” gifts. Truth be told, branded promotional products are proven vehicles for increasing brand awareness among consumers and motivating purchase decisions. Promotional products are so popular, in fact, that the Advertising […]

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True Partners: What to Look For in a Trusted Print Provider

Blog, Thought Leadership / Caleb Conlin

Just because a print shop operates various types of production equipment doesn’t mean that all shops are equal. Print shops can vary substantially. They can vary in terms of their technology, experience and how they interact with their customers. What should you look for in a print provider? Here’s a quick checklist to help determine

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5 Tips for Letting Psychology Propel Your Marketing

Blog, Thought Leadership / Caleb Conlin

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past several years. Why do these trends continue to grow? Because they work. Let your culture and personality show. Increasingly, consumers are looking at the character and

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Effective Direct Mail: Short and Sweet

Blog / Caleb Conlin

Want to know what’s moving and shaking in the direct mail market? You can’t go wrong by looking to Who’s Mailing What! (WMW!), a database of nearly 200,000 direct mail pieces scanned and analyzed by text, images, vertical market and more. Recently, WMW! analyzed its database and found that the copy used in direct mail today is

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Tapping the “Rule of Reciprocity” in Marketing

Blog, Thought Leadership / Caleb Conlin

Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your marketing strategy. It’s called “the rule of reciprocity.” The rule of reciprocity is why fitness gurus spend

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5 Ways to Maximize Your Print Investment

Blog, Thought Leadership / Caleb Conlin

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment. Focus

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Keep Them Thinking About You!

Blog, Thought Leadership / Caleb Conlin

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coca-Cola and Pepsi. Coffee? Starbucks. Are you top of mind

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5 Ways to Combine Email with Print

Blog, Thought Leadership / Caleb Conlin

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways to use direct mail and email together to get the best results. Use print when email addresses aren’t (yet) available. You can’t send emails to people

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Creative Cities and How Cincinnati Transformed into One

Blog, Thought Leadership / Caleb Conlin

Why Creative Cities are essential, and how attracting talent and amplifying urbanism via imagination and implementation transformed the Queen City into one The creative city is a 21st century phenomenon which is directly related to the regeneration of cities as a new planning paradigm for urban innovation. The concept was initially developed by Australian businessman

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Print Is a Fan Favorite. But Why?

Blog, Thought Leadership / Caleb Conlin

Even in a world where interest in all things digital media continues to grow, something still draws people into the tangible and irresistibly tactile world of paper and ink. But why? What makes people fall in love with print? Is it the feel of paper? The smell of ink? Does foil make you swoon? Here’s

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