While this legislation (called the Single-Use Plastic Ban) comes out of the United Kingdom, there is an important takeaway for U.S. brands. It is part of the larger trend in which companies are shifting away from plastics to paper in their packaging. That shift is happening in the United States, as well. Although not as […]
The Paper Preference: Staying Ahead of the Curve with Paper-Based Packaging Read More ยป
In the ever-evolving world of content creation, artificial intelligence (AI) tools like ChatGPT have made waves in digital marketing. Often, the buzz centers around AIโs potential in digital channelsโemail, social media, and websites. However, while AI can quickly generate large volumes of content, it has specific limitations for digital, where search engines emphasize originality, depth,
AI and Print Content: A Winning Combination Read More ยป
๏ปฟ In todayโs increasingly digital world, the power of print is making an exciting comeback, even in some of the biggest retail names. On October 30, NBCโs TODAY Show highlighted how brands like J. Crew and Neiman Marcus are returning to an โold-schoolโ marketing strategy: printed catalogs. The shift is part of a larger trend
Why Some Major Retailers are Bringing Back Printed Catalogs Read More ยป
White space, or negative space, is the area between and around design elements, crucial for creating visually appealing and effective designs. It enhances clarity, structure, and visual hierarchy, guiding the viewer’s eye and emphasizing key elements. In Swiss Design, white space is essential, contributing to a clean, minimalist aesthetic that improves readability and balance. This
The Power of White Space: Enhancing Design, Improving Communication Read More ยป
As the marketing landscape evolves, its role in the printing industry does as well. GV recently spoke with Andrew Schall, President of Graphic Media Alliance (GMA), a Columbus-based association supporting the graphic communications industry across Ohio, Michigan, and Northern Kentucky. GMA offers advocacy, workforce development, networking opportunities, and numerous programs to boost efficiency and profitability
In todayโs digital age, where screens dominate our daily lives, the value of print media like direct mail, marketing collateral, magazines, and print advertising is often overlooked. However, research has consistently highlighted the unique benefits of reading on paper compared to reading on screens. One study comparing digital and print reading habits found that reading
Reading Print Produces Results: Why Reading on Paper Still Matters Read More ยป
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant environmental benefits, but it can result in operational efficiencies, too.
Want to Be More Sustainable? Embrace Circular Design Read More ยป
In an age dominated by digital saturation, the resurgence of print holds profound significance. As online content becomes increasingly standardized and algorithm-driven, thereโs a palpable desire to shift offline and reconnect with physical media. Print magazines, in particular, offer a unique sense of authenticity and community, resonating with Gen Zโs preference for tangible objects that
We’ve all heard the statisticsโyour current customers are far more profitable than new customers. Nearly two-thirds (65%) of brand purchases come from repeat customers. Even a slight increase in customer retention increases overall company profitability exponentially. But what does it take to create loyal customers who bring such value to the bottom line? Time, commitment,
Want Customer Loyalty? Start Yesterday! Read More ยป
In the ever-evolving landscape of marketing, strategies continually shift and adapt to meet the demands of an increasingly interconnected world. Recently, a new approach has been gaining traction, promising to redefine the way businesses engage with their audience. Enter All-to-All (A2A) marketing โ a dynamic fusion of B2B and B2C strategies that places paramount emphasis
Unveiling the Emergence of A2A Marketing: Is it the Next Big Thing? Read More ยป
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