Signage Solutions: So Many Choices!

When it comes to signage, it is all pretty much the same, right? Not at all. Signs and environmental graphics do more than just provide information. From retail storefronts to corporate environments, campuses, and beyond, signage is pivotal in branding, messaging, enhancing visibility, and more. Letโ€™s explore the different types of printed signage and how […]

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GV Pulse: The Role of โ€˜Tactile Experiencesโ€™ in Building Stronger Brands

In the context of marketing, branding, and printed products, understanding the neuroscience of touch can have significant implications for how businesses design and promote their products and services. Consequently, by harnessing tactile experiences, and introducing a sensory dimension to brand interactions, brands can forge positive and memorable interactions with consumers. Here are a few reasons

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Production Strategies for Effective Cross-Channel Branding

Having consistent cross-channel branding is crucial for creating a strong and memorable company image. It helps your company stay top-of-mind with your target audience, establishes trust, and builds credibility. But how do you ensure brand consistency when channels like direct mail, email, and wide-format graphics have such different production requirements? Here are a few ideas:

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Unleashing the Power of Top-of-Mind Awareness

In marketing, being โ€œtop of mindโ€ means being the first brand or product that comes to mind when a consumer thinks of a particular industry, category, or need. For example, when someone says โ€œcoffee,โ€ what comes to mind? Starbucks? When someone says โ€œsoda,โ€ is it Coca-Cola or Pepsi? When they say โ€œelectronics,โ€ is it Apple?

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package design

10 Items for Your Pre-Design Packaging Production Checklist

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you donโ€™t want to overlook. Target audience: Who is the target market for your product? Your packaging has the

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The Pursuit of Authenticity: Unmasking the Pitfalls of Contrived Agency Speak

In an era where authenticity reigns supreme, consumers crave genuine brand messaging that resonates with their values. According to HubSpot, a companyโ€™s brand message serves as a vital tool to build trust with their audience. In fact, 46% of consumers in the U.S. prefer to buy from brands they can trust. But how do you

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17 Essential Tips for Cost Savings in Print

When it comes to printed projects, efficiency and cost-effectiveness are key considerations for businesses and individuals alike. By following a set of practical โ€œprinting tips,โ€ you can optimize your printing budget, save valuable resources, and achieve high-quality results. In this post, we have compiled a list of essential printing tips to provide you with a

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The Value of an Authentic Voice in Marketing

Whether you are writing copy for direct mail, email, or video, it is essential to be as authentic as possible. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesnโ€™t just โ€œhappen.โ€ Like everything else, it takes planning.

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Trade Shows Are Back! 5 Print Channels to Use

Trade shows have been a staple of businessesโ€™ marketing strategies for decades. While these in-person events declined during the pandemic, they are now on the rebound, allowing companies to take advantage of fresh, new opportunities. With 82% of trade show attendees having buying power, itโ€™s easy to see why businesses are excited. Preparing for a

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Seeing is Believing, but โ€œTouchโ€ Closes the Deal: Enhancing Package Design via Tactile Marketing

In todayโ€™s digital age, itโ€™s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their

Seeing is Believing, but โ€œTouchโ€ Closes the Deal: Enhancing Package Design via Tactile Marketing Read More ยป

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