In today’s digital age, it’s more important than ever to create unique and memorable brand experiences. One of the most effective ways to do this in package design is through the use of digital print embellishments. By leveraging advanced embellishment applications, brands can create a sensory and tactile connection with their audience that enhances their […]
Creatives have always been on the lookout for new tools and technologies that can help augment creativity – creating better designs in less time. With the advent of artificial intelligence (AI), designers now have access to tools that can not only speed up design processes, but also help push boundaries and create designs that are
Streamlining the Design Process: How AI Tools are Transforming Graphic Design Read More »
Want to know just how quickly customers make decisions about products on the retail shelf? Turn to eye-tracking studies. In these studies, participants wear special head gear that tracks their eye movements. Eye tracking measures three things: The amount of time, in seconds, spent on average by participants fixating on each item. The time, in
Scanning the Shelves: When a fraction of a second means everything. Read More »
Print brings emotional engagement to an impersonal, digital world. From shopping to reading, to staying in touch with friends and family, the Internet has changed the way we live. Despite the convenience, however, let’s be honest. “Digital everything, everywhere” gets old sometimes. Let’s look at four reasons people are starting to rediscover the value of
Getting Comfortable With Print Read More »
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: These studies consistently find that while email is an important
Why Our Brains Prefer Direct Mail Over Email Read More »
When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create
5 Ways to Leverage Product Packaging as a Marketing Tool Read More »
Whether it’s a branded hat, calendar or mug, most consumers own at least one promotional product. But promotional products are more than just “feel good” gifts. Truth be told, branded promotional products are proven vehicles for increasing brand awareness among consumers and motivating purchase decisions. Promotional products are so popular, in fact, that the Advertising
A Closer Look at Top-Rated Branded Promotional Products Read More »
Just because a print shop operates various types of production equipment doesn’t mean that all shops are equal. Print shops can vary substantially. They can vary in terms of their technology, experience and how they interact with their customers. What should you look for in a print provider? Here’s a quick checklist to help determine
True Partners: What to Look For in a Trusted Print Provider Read More »
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past several years. Why do these trends continue to grow? Because they work. Let your culture and personality show. Increasingly, consumers are looking at the character and
5 Tips for Letting Psychology Propel Your Marketing Read More »
Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your marketing strategy. It’s called “the rule of reciprocity.” The rule of reciprocity is why fitness gurus spend
Tapping the “Rule of Reciprocity” in Marketing Read More »
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