When considering return on investment (ROI), certain marketing channels outperform others. Having knowledge about the effectiveness of each channel empowers marketers. For instance, were you aware that direct mail boasts an impressive open/read rate of 42%? Furthermore, recipients of direct mail content tend to make 28% more purchases, and spend 28% more compared to those who do not receive it. This information may come as a surprise, but it shouldn’t. If you’re interested in harnessing the potential of this effective marketing channel, we invite you to download our comprehensive resource guide, “Marketing Success with Direct Mail,” and let Graphic Village be your trusted direct marketing advisor. Download our guide today!
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